Building the future of connection
we do research and build products that reimagine how people make and maintain meaningful friendships throughout their lives
We are on a mission 🚀
to understand what friendship really looks like for young adults in the modern world. We’re not in Central Perk anymore. Twenty first century friendscapes are complex and confusing. Young people today are more mobile, independent, and plugged in than at any point in history. We’re simultaneously more connected and more lonely than ever. And the pace of the world is not slowing down.
But the fact remains; friendships are a critical component of a meaningful life. So we’re here to cut through the noise, to uncover how we make and maintain connections at the cusp of adulthood, and to offer insight into how to better these relationships in the future.
Meet
Encountering potential pals is the first step to forming lasting friendships.
Make
Establishing a friendship comes from following up and building closeness.
Meg Enthoven 🐳 Aaron Lit 🐙 Cindy Zhao 🐸
Meg Enthoven 🐳 Aaron Lit 🐙 Cindy Zhao 🐸
We’re a group of friends passionate about helping people everywhere craft more meaningful connections. we do in depth research and design impactful products that tackle the toughest issues in the world of friendship.
About Us
We’re a group of friends passionate about helping people everywhere craft more meaningful connections. we do in depth research and design impactful products that tackle the toughest issues in the world of friendship.
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Meg Enthoven
meg is a researcher and crafting fanatic. her preferred way to meet friends is through restaurant food fights.
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Aaron Lit
aaron is a strategist and undersea enthusiast. his favorite way to meet friends is skateboarding in the park.
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Cindy Zhao
cindy is a designer and lover of penguins. she meets friends by challenging strangers to rap battles.